Mandate:

Accelerate growth and expanddistribution while strengthening brand equity.

Actions:

• Restructured pricing to maintain premium image while driving increased velocity
• Elevated and clarified the brand's Polish heritage positioning
• Implemented integrated compliant e-commerce infrastructure
• Expanded distribution in key U.S. markets with high Polish consumer concentration (e.g., WI and CT)

Results:

• Improved commercial positioning and more retain presence
• Clearer premium differentiation within the imported vodka segment
• Established scalable digital sales channel

Impact:

Repositioned the brand from a niche heritage play to a more disciplined, premium vodka built for sustainable growth.